365 Days of Latino Heritage

Latino Heritage Month has been commodified and commercialized with the real meaning behind heritage and history lost in a push to make Latinos spend and make us a brand. We are not a brand. We are not a marketing demographic. We are a complex mescla of people, culturas y lenguas.

Originally this started as a project for Latino Heritage Month, 2009 pero because our lives as Latinos, Latin Americans and the other names we respond to in our hearts are live every day, this is 365 days of Latino heritage.

Compiled and Curated
By Maegan la Mamita Mala Ortiz of VivirLatino

Without a doubt, in order to stand
on our own two feet Puerto Ricans of all generations
must begin by affirming our own history.

It is as if we are saying that
we have roots, therefore we are!

—Bernardo Vega

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