365 Days of Latino Heritage

Latino Heritage Month has been commodified and commercialized with the real meaning behind heritage and history lost in a push to make Latinos spend and make us a brand. We are not a brand. We are not a marketing demographic. We are a complex mescla of people, culturas y lenguas.

Originally this started as a project for Latino Heritage Month, 2009 pero because our lives as Latinos, Latin Americans and the other names we respond to in our hearts are live every day, this is 365 days of Latino heritage.

Compiled and Curated
By Maegan la Mamita Mala Ortiz of VivirLatino

Getting Drunk off Fake Puerto Rican Pride

Most remember the 1999 parade sexual assaults but most will not talk about how feminist organizations attempted to use that as an excuse to send more police into our communities to seek out men who attacked, not our fellow Puerto Rican hermanas, but non-Latinas. Most will not remember Puerto Rican women, like me, talking to media how our own bodies have not been protected and how those who claim to protect and serve us use their overtime parade beat hours to say disgusting, vile things to us and then round up our brothers and sisters.

Let us drink to forget that attacks on women are excused by drunkeness but it is ok for parade organizers invite men who have been violent to be godfathers.

I am not against alcohol and I support the calls to boycott Coors, but I have yet to see an analysis of the parade, it’s culture, it’s sponsorship as anything more than an opportunity for mass forgetting/mass drunkenness on the idea that a million of us descending onto Fifth Avenue for a corporate/colonial pat on head means pride and power.

EmBoricuate indeed.

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    Read Mala’s critical...EmBoricuate campaign. Click...the...
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    Click to read entire article, quite deep.
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