365 Days of Latino Heritage

Latino Heritage Month has been commodified and commercialized with the real meaning behind heritage and history lost in a push to make Latinos spend and make us a brand. We are not a brand. We are not a marketing demographic. We are a complex mescla of people, culturas y lenguas.

Originally this started as a project for Latino Heritage Month, 2009 pero because our lives as Latinos, Latin Americans and the other names we respond to in our hearts are live every day, this is 365 days of Latino heritage.

Compiled and Curated
By Maegan la Mamita Mala Ortiz of VivirLatino

As much as Hollywood would like to (literally) bank on it, we are not headed for an apocalypse; the apocalypse has already occurred for those of us standing in the line cruelty’s fire, and ultimately, for the cruel and the fire-armed. All the while, the infinite possibility of recuperative social movement exists in that great empty site of nascent change.

—

Cherríe L. Moraga

from el prólogo ; A Living Codex

in A Xicana Codex of Changing Consciousness

Writings, 2000-2010

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