Latino Heritage Month has been commodified and commercialized with the real meaning behind heritage and history lost in a push to make Latinos spend and make us a brand. We are not a brand. We are not a marketing demographic. We are a complex mescla of people, culturas y lenguas.
Originally this started as a project for Latino Heritage Month, 2009 pero because our lives as Latinos, Latin Americans and the other names we respond to in our hearts are live every day, this is 365 days of Latino heritage.
